Our Story


The Carroll Companies all started in the early 1980s when a determined father and son who shared a true passion for real estate development started a construction company in Greensboro, NC. With the commitment to build quality homes for a great value, the company quickly took off, eventually diversifying into the strong organization it is today. With over three decades of real estate development, The Carroll Companies now have over $2.4 billion in real estate assets that they own or currently have under development without outside equity or partners.

Timeline of Events



Formed First Company

Roy E. Carroll, Sr. & his son, Roy E. Carroll, II, utilized their mutual passion for real estate development to form a construction company, RE Carroll Construction, Inc. as equal partners. Since day one, they were committed to building quality, custom pre-sold homes that gave customers value for their money.


Rapid Growth

RE Carroll Construction’s reputation grew and so did the business. In one year alone, 18 custom homes were built on scattered lots in Guilford, Rockingham, and Randolph counties.



Approached Land Development

Due to imminent lot shortage and the vision to grow larger as a company, the land development aspect of the business was approached. Profits were placed back into the business to fuel additional growth and expansion.

Became Industry Pacesetter

The reputation of RE Carroll Construction also grew as a pacesetter for the industry. It had the ability to develop new sites faster than most competitors as it did not use bank financing for land development, which normally slows the process. Thus, the company was able to give customers greater value.


Started Carroll Investment Properties

Roy E. Carroll, II started Carroll Investment Properties as a commercial land and property development company to handle commercial, office, and multifamily business.



Formed Carrolland Corporation

Roy E. Carroll, II started Carroll Investment Properties as a commercial land and property development company to handle commercial, office, and multifamily business.

First Multifamily Development

Carroll Investment Properties built its first multifamily development, Crystal Lake Townhomes, in Greensboro.


Renamed Company

The name of the company was formally changed from RE Carroll Construction, Inc. to Old South Home Company. Roy E. Carroll, II purchased all outstanding shares of the company and assumed the title of Company President.



Formed Capstone Management

Capstone Management Company was formed to handle property management for existing and future apartment communities.


Formed CIP Construction

CIP Construction Company was formed as the multifamily development arm of The Carroll Companies.



Renamed Company

The Old South name was changed to Alaris Homes, which continues to be one of the top residential builders in the Guilford County, NC area and, perhaps, the top private, locally-owned builder.


Renamed Company

Capstone Management changed its name to RE Carroll Management Company.



Formed Bee Safe Storage

Bee Safe broke ground on its first self-storage facility in Greensboro. Since then, Bee Safe has become an industry leader in self-storage utilizing multi-level, urban storage designs that offer the best in climate-controlled storage.


Formed SNAP Publications

Snap Publications was formed to produce a local weekly newspaper, Rhino Times, focused on city, county, and state government.



Continued Growth

The Carroll Companies have since continued to thrive as they introduce new, compelling developments that offer great value to customers.